If you are a member of CABI, the DC bike share thing, then you can get a free cupcake at Sprinkles Cupcakes in Georgetown through this week.
Cupcakes stores have been popping up for a few years now. This appears to be a hot fad among those that follow fads. I'm guessing there are people who follow fads because there sure is a line of 'em lined up outside of these cupcake places and just as there is no way a sane and rational person would mount a fixie there is no way a sane and rational person would stand in line for a cupcake. No, this is the realm of fadsters.
Of course it helps to have a TV show. Georgetown Cupcake has a show on TLC (DC Cupcake).
With a line of fadsters
What surprises me is how far cupcakes had fallen out of favor. That they have made a comeback to the point where you can make a career out of them and even get a tv show is a testament to how much we have missed and longed for them.
I certainly had no idea. I don't recall there being a shortage of Little Debbies on the grocer shelf but surely there must have been, no?
With all the health food diets over recent years I would never have imagined a baked cake topped with gobs of sugary frosting would line 'em up. But then the last and only fad I can recall participating in was bell bottom trousers.
Hey, if they were good enough for the King...
As all fads, the cupcake will again fall out of favor for no other reason than fads change. I predict that macarons will be the next fad. By that time brakes will be the "new" fad for bikes and, to draw them in, the macaron stores should offer free macarons to all bikers with brakes. The fadsters will line right up.